At Last, a $20,000 Cup of Coffee

By OLIVER SCHWANER-ALBRIGHT
Published: January 23, 2008
SAN FRANCISCO---WITH its brass-trimmed halogen heating elements, glass globes and bamboo paddles, the new contraption that is to begin making coffee this week at the Blue Bottle Café here looks like a machine from a Jules Verne novel, a 19th-century vision of the future.
Called a siphon bar, it was imported from Japan at a total cost of more than $20,000. The cafe has the only halogen-powered model in the United States, and getting it here required years of elliptical discussions with its importer, Jay Egami of the Ueshima Coffee Company.
“If you just want equipment you’re not ready,” Mr. Egami said in an interview. But, he added, James Freeman, the owner of the cafe, is different: “He’s invested time. He’s invested interest. He is ready.” Professionals have long been willing to pay prices in the five figures for the perfect espresso machine, but the siphon bar does not make espresso. It makes brewed coffee, as does another high-end coffee maker, the $11,000 Clover, which makes one cup at a time. Together, they signal the resurgence of brewing among the most obsessive coffee enthusiasts.
Could this be the age of brewed coffee? “We’re right there at the threshold,” said George Howell of Terroir Coffee, a retailer of roasted and green beans. “Coffee has never been a noble beverage because the means to perfectly produce it haven’t existed,” said Mr. Howell, who is also a founder of the Cup of Excellence, an annual competition that seeks to identify the best beans in each coffee-producing nation.
But, he said, with recent advances in coffee-making technology, “now you can get perfect extraction.” [for slideshow, click here]
Mr. Freeman is not trying to end the era of espresso. He still starts his days with a cappuccino, and his cafe serves drinks mostly from espresso machines, including a lovingly refurbished San Marco from the 1980s. But he’s excited by the possibilities of brewed coffee.
“Siphon coffee is very delicate,” he said. “It’s sweeter and juicier, and the flavors change as the temperature changes. Sometimes it has a texture so light it’s almost moussey.”
A professionwide interest in brewed coffee has driven the stealth spread of the Clover. Introduced less than two years ago, it has become standard equipment at some of the country’s most progressive cafes, including Intelligentsia in Chicago, La Mill in Los Angeles and Caffe Vita in Seattle.
Stumptown, of Portland, Ore., recently installed four Clovers in its location in the Ace Hotel. New York City now has five of the devices, two of them at the Chelsea branch of Café Grumpy, which has used them to dispense 60,000 cups in a little over a year. [for photos, click here]
So far, the Clover is still something of a cult object, with just over 200 machines scattered around the world. But it might soon become a common sight: Starbucks has just bought two.
Designed by three Stanford graduates, it lets the user program every feature of the brewing process, including temperature, water dose and extraction time. (It even has an Ethernet connection that can feed a complete record of its configurations to a Web database.) Not only is each cup brewed to order, but the way each cup is brewed can be tailored to a particular bean — light or dark roast, acidic or sweet, and so on.
The Clover works something like an inverted French press: coffee grounds go into a brew chamber, hot water shoots in and a powerful piston slowly lifts and plunges a filter, forcing the coffee out through a nozzle in the front. The final step, when a cake of spent grounds rises majestically to the top, is so titillating to coffee fanatics that one of them posted a clip of it on YouTube.
[for photos, click here]
Even if the siphon bar turns coffee making into a spectacle, the biggest difference is in the flavor it extracts from prized beans like Gololcha, a dry-processed Ethiopian with long jammy berry notes that turn floral as the coffee cools.
“It’s kaleidoscopic,” Mr. Freeman said. “It’s forcing you to pay attention to every sip, because the next one is going to be different. I feel like when we serve it we’ll have to ask people to just pour it in their cup and smell it for the first minute or so.”
[for what it's worth, as i read and prepared this post, i was drinking a freshly-brewed cup/pot of french roast coffee [roast date january 23, from zanzibar's, of course] and had just finished eating a bowl of white rice and black beans, to which i had added some tasty little hot sauce [the whole concoction having been prepared and left behind by g pickle and cody] topped with some curry powder. the net affect of all this was a singularly tasty and lively cup of coffee. taste buds were not only cleansed, but abraded and pummeled by the spicy food, and i drained that pot of coffee in no time. wish i'd made a ten-cup rather than just a six-cup...--the mostly amped and slightly less-grumpy kim]
4 comments:
I feel like I need to drink coffee for another 5-10 years before I even THINK about asking for some siphon coffee.
Unfortunately this article was was written as an assignment given to a reporter who knew nothing about coffee. The guy clearly didn't know that vacuum pot brewers have been around for decades, and the only 'knowledge' the guy could rest on was fabricating a fat price for shock value (the truth is that the number lumps in training, all the various vacuum pots for serving, etc.).
We've been hashing this over at length in one of the home roasting lists I subscribe to. It's basically nothing new. Vacuum pots have been around for almost forever. I will admit, the halogen heater does have a nice effect. But... at 20k's, it's a bit much.
my readers never let us down.
my grandma had a vacuum maker out on the farm...this was long before indoor plumbing, by the way...and it not only made great joe, it also was wonderful science.
we sell them at zanzibar's, too.
but like i said in my final words, i had a pot of french roast chasing down a throat slashed and burned by organic salsa, and it was delightful...and for considerably less than 20G.
i love my readers--even the assholes from missouri who don't know how to ride a bike or take constructive criticism.
;-))
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